White Plains, NY, January 29, 2019 — American Handcrafted® Philadelphia announced the education offerings during the show February 16-18, 2019, at the Pennsylvania Convention Center. Five sessions are offered providing insight for both exhibitors and buyers. All sessions are free and held on the show floor.
“Our education schedule provides valuable information and tips on topics of critical importance that are vital to success for both our exhibitors and attendees, said Allison Garafalo, American Handcrafted Show Director. “We provide the platform for artists and buyers to connect, learn, and grow their business.”
The schedule includes:
Saturday, Feb. 16
Lindsay Anvik, See Endless, Inc. will present Merchandising for Handcrafted Items at 11:30 a.m. The right products and price point are crucial in retail, followed by customer conversion. This session discusses everything from signage to lighting to displays, what big retailers are doing differently, and how small changes to store layouts can mean increased profits. Anvik will share examples from both mom and pop and big box stores.
Robin Kramer, Owner of Red Boot Consulting and co-founder of Flourish and Thrive Academy will present Networking is Net-Worthing for Your Business at 2:30 p.m. A great product and exceptional service are key to growth in business, but to continue that growth, more must be done. Kramer will discuss how networking can improve sales and cultivate and grow brand recognition. Investing in relationships and connections can open many new doors.
Sunday Feb. 17
Robin Kramer will moderate a panel discussion, Products are Made but Brands are Created at 8:30 a.m. for exhibitors. Kramer and a panel of experts will discuss brand value and the importance of representing a brand in every aspect of business. It takes more than a logo to stand out in the crowd, create superfans and to share a lasting message.
Lindsay Anvik will present Building a Website on a Handcrafted Budget at 11:30 a.m. A web presence is a must in today’s environment even if products aren’t sold online. The website is the modern day business card. This seminar addresses the challenges of building a website on a small or moderate budget. Platforms, monthly fees, hiring outside help, improving an existing website and more will be covered.
Diane Sulg, CRAFT will present Ten Terrific Tips for Selling Success at 2:30 p.m.
Sulg is also holding an intensive one-day seminar for prospective exhibitors on Friday, Feb. 15. The program will cover “All About Wholesale” and provide information and strategies to sell to stores, shops and galleries. Topics include pricing, inventory control, tradeshow basics and much more. Registration begins at 9 a.m. with the seminar running from 9:30 a.m. — 5 p.m. There will be an hour break to tour the show in set-up mode and eat lunch. Visit the website for education schedule updates.
Register for AH Philadelphia online today.
Nearly 500 established North American artists and newcomers will be representing a full range of high quality handcrafted media at American Handcrafted Philadelphia including: accessories, candles, craft food, garden/outdoor, home décor, jewelry, one-of-a-kind gifts, personal care, sculpture, stationery, tabletop, toys/puzzles, wearables, and more. Examples of materials represented are 2-D art, ceramics/clay, fiber, glass, leather, lotions/salts/scrubs, metals, mixed media, natural materials, paper, recycled/upcycled, wax, and wood.
Buyers for art institutions, modern gift and home stores, art and fine craft galleries, museums, resort gift shops, independent retailers and national retail chains find this gathering of handcrafters invaluable.
Opening day buyers and press are invited to attend a reception from 4 to 6 p.m. in the Café Lounge on the show floor. Attendees will enjoy complementary beer, wine and light hors d’oeuvres, as well as giveaways to celebrate the show’s rebranding as American Handcrafted® Philadelphia.
About American Handcrafted®
American Handcrafted® events focus on artisan craftsmanship and design showcasing established artists representing all mediums along with new and up-and-coming makers from the contemporary maker movement. American Handcrafted Orlando was the first event to take place in 2018 under the new branding. American Handcrafted Philadelphia will be held at the Philadelphia Convention Center, February 16-18.
American Handcrafted is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More information about American Handcrafted Philadelphia can be found at americanhandcraftedshow.com.